Der US-Konzern Amazon steigt mit seinem Amazon-Coins-Programm als Partner von SK Gaming ein, wie SK am Freitag vermeldete. Das Onlineversandhaus, das unter anderem 2014 den Streamingdienst Twitch aufkaufte, hofft, dass sich durch die Zusammenarbeit die Popularität des firmeneigenen Appstores und der Währung Amazon Coins steigert. Durch die Affinität der Gamer zu mobilen Endgeräten sehe man laut des Firmenstatements eine Chance auf wachsende Beliebtheit der Coins.
Das erste Event, dass die neue Partnerschaft begrüßen durfte, war die Vainglory Winter Live Championship 2016 in London am vergangenen Wochenende.
Statement Annie Dumitrescu, Partnership Manager bei Amazon Games:
„Amazon Coins are particularly popular among core gamers as well as Mobile eSports titles such as Hearthstone or Vainglory. We are hoping to raise awareness of our brand in the Mobile eSports community by sponsoring a team of our own, such as SK Gaming. And we like to support this young and fast-growing scene, as well.“
Statement Jens Wundenberg, Marketing Director bei SK Gaming:
„It’s a great honor and privilege to partner up with Amazon, one of the most influential companies of our time, and we are extremely excited to be working with such a dedicated and passionate team that we got to know over the past months. We are looking forward to help promote and further develop Amazon’s Appstore, in particular Amazon Coins, and can’t wait to share some of the things we’ve been working on.“
Bild: SK Gaming
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